Why Is Starbucks So Popular? (Even Though It's Expensive?)
It’s hard to believe, but coffee wasn't a “thing” until Starbucks arrived on the scene. Nowadays, every high street, shopping
December 19, 2022
About Jeffrey
Hi, I'm Jeffrey, founder of Your Dream Coffee and a coffee expert with a background in culinary arts.
My Coffee Journey
My journey has been an exciting mix of creativity, craftsmanship, and hands-on experience, all of which have led me to the world of specialty coffee.
I began my career in professional kitchens, where I trained as a chef and learned the ins and outs of flavor development, precision techniques, and ingredient balance.
It was in those fast-paced kitchens that I discovered my passion for coffee; from crafting the perfect espresso to appreciating the delicate flavors in a pour-over.
As I explored specialty coffee, I realized how overwhelming it can be for home brewers to find reliable, expert-backed information, given the abundance of misleading advice online.
That’s why I founded Your Dream Coffee. I wanted to build a reliable resource where I could share tested brewing techniques and honest product reviews.
My goal is to bridge the gap between professional barista science and the reality of home brewing. This means everything you read here is developed and tested in a real home kitchen, not a laboratory.
Want to know why I launched this publication? Read My Mission to learn more.
My Approach to Coffee
I approach every article with the same discipline I learned in professional kitchens:
Culinary Precision. I focus on how roast levels and water chemistry change the flavor profile of your cup.
Real-World Testing. I do not just read the spec sheets. I test every grinder and machine in my own home to ensure the results are reproducible for you.
Flavor Balance. My goal is to help you achieve the perfect extraction without needing specialized industrial equipment.
I believe that anyone can make great coffee at home with the right knowledge, techniques, and tools, and that's exactly what I share through Your Dream Coffee.
☕ My favorite brewing method: Brewing a cup of coffee with the V60. I love the control and precision it offers, allowing each coffee's unique flavors to shine.
Beyond Coffee: My Next Adventures
Outside of coffee, I love traveling, staying active, and seeking new experiences. Here are a few things I'd love to accomplish:
- Learn to dive
- Go skydiving
- See the Northern Lights (Checked off in 2024!)
- Design and build a house
- Go supersonic in a fighter jet
- Get featured in a Hollywood movie
- See a live performance of Eminem (Checked off in 2019!)
- Have a six-pack
Travel Goals
I’ve been fortunate to visit some amazing places, but these destinations are high on my list:
🌍 Australia
🎎 Japan (Visited in 2024!)
❄️ Norway
There's always more to explore, both in life and in coffee. Keep brewing, and I hope to see you back here to share this passion with me!
Follow me on social media for the latest updates and coffee inspiration:
Want to start brewing better coffee? Check out my latest guides below:
Check out all the articles from Jeffrey
10 Best Coffee Books to Learn About Your Cup of Joe
Coffee is so much more than just a drink many of us reach for every day. It's history, culture, taste,
December 17, 2022
Light, Medium, and Dark Roast Coffee: What's the Difference?
If you’ve been to coffee shops or cafes, you might’ve been asked to choose between a light, medium, or dark
December 14, 2022
The Best Starbucks Coffee Beans for Your Taste Buds (2026)
Starbucks is one of the most popular coffee chains worldwide and by far the largest. They are best known for
December 12, 2022
Best Decaf Coffee Beans (Great Coffee Without Caffeine)
Decaf coffee beans are ideal for individuals who want to enjoy great coffee without the caffeine. It allows people with
December 10, 2022
Does Coffee Expire? (Will Coffee Beans Go Bad or Not)
Whether you went a little overboard when your favorite coffee brand went on sale or are simply a savvy consumer
December 7, 2022
What Is Starbucks Reserve? (Is It Different Than Regular?)
Have you ever heard of Starbucks Reserve, but aren't sure what makes it special? Starbucks Reserve is a premium Starbucks
December 5, 2022
The 5 Least Bitter Coffee Options (Perfect for Beginners)
Are you just starting out as a coffee drinker, or do you simply not like the taste of very bitter
December 3, 2022
What Is a Puppuccino? (The Starbucks Secret Menu for Dogs)
Ever seen a pup happily licking whipped cream from a tiny Starbucks cup? That's a Starbucks Puppuccino, a simple yet
November 30, 2022
Best Gifts for Coffee Snobs (Finally Make Them Happy!)
Buying gifts for coffee snobs is never easy. The reason is simple: they know their coffee, and if the gift
November 28, 2022
Frappuccino vs. Latte: Taste, Espresso & Milk Differences
There’s no doubt that coffee is a popular drink, especially in the morning and afternoon hours. However, it can be
November 26, 2022
Chemex Sizes: Which One Should You Buy for Home Brewing?
In the coffee brewing world, few devices come close to the unique look and function of a Chemex. The German
November 23, 2022
Where Does Starbucks Get Its Coffee Beans? (2026 Data)
Starbucks is probably the most famous coffee brand in the world. Their coffee is renowned for its aroma, smooth texture,
November 21, 2022
Handcrafted Drink Starbucks: What Is It & Should You Buy It?
If you’ve ever bought a drink from Starbucks, you may have encountered the term “handcrafted.” But what does it mean?
November 16, 2022
Frappuccino vs. Cappuccino: Taste, Milk & Key Differences
Do you know the difference between a Frappuccino and a cappuccino? If not, then you’re in for a coffee-lovers treat!
November 14, 2022
Your Dream Coffee is an independent media publication dedicated to the home brewer.
From expert-tested recipes to in-depth brewing guides and unbiased equipment reviews, everything we share is refined in our home kitchen to help you master the craft of coffee.
Contact
Trading as: Your Dream Coffee (“Your Dream Blogs VOF”)
Registration Number (KVK): 85204455
VAT Number: NL863544940B01
Address: Keurenplein 41 (A0767)
1069 CD, Amsterdam (NL)
Follow
Company
Resources
As Featured On
Copyright © 2020 – 2026 Your Dream Coffee. All Rights Reserved.
Disclaimer: The content on Your Dream Coffee is meant to inform, inspire, and guide, but it's not professional advice. We do our best to share accurate, helpful, and up-to-date information based on experience and research. That said, we can't guarantee everything will apply perfectly to your unique situation.
Use of this site is subject to our Terms & Conditions and means you accept that any actions you take based on the content are your own responsibility. Your Dream Coffee isn't liable for any direct or indirect issues that result from how you use the information here.
This site is the official website of Your Dream Coffee and represents our professional editorial standards and firsthand testing experiences.
Affiliate Disclosure: Some links on this site are affiliate links, meaning we may earn a small commission at no extra cost to you if you make a purchase.
Your Dream Coffee is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to products on Amazon.com. Amazon and the Amazon logo are trademarks of Amazon.com, Inc, or its affiliates.
Site Editor: Jeffrey